Salt Water RidersWhere Cowboy Culture Meets the Surfing Lifestyle
Shop NowIt’s not hard to draw a parallel between the thrill of a rodeo and the excitement of surfing. Whether you’re on the back of a bucking bronco or carving the barrel of an unpredictable wave, adrenaline is pumping, and your limits are being tested. SaltWater Riders unique clothing line is for those whose passion is found in both.
Where Boots Meet The Sand And Surfers are wearing Cowboy Hats
Our clothing line began as a natural infusion of the surfing and western riding lifestyles that resonates with an enthusiastic community, one always searching for that next wave, or that next ride.
If we had the opportunity, we’d start each morning on a salty beach, riding waves and enjoying the emotional byproducts of doing so – endorphins, dopamine, euphoria, even bliss. What better way to set the mood for your day?
Then we’d head to the ranch, to look after our horses and cattle. Evenings would find us at the rodeo where excitement buzzes in the air. There, we’d swap our surfboards for belt buckles, and ride with others who have the same enthusiasm and love for adventure.
Our Clothing Line Is For Those Who Understand What It Means To Be ASaltWater Rider
Today, SaltWater Riders apparel boasts totally original artwork that expresses the integration of western and saltwater living. Our hats, hoodies, shirts, and art all capture the mindset and attitude that unites the SaltWater Rider community.
About the Owner: Kelsey Hurley
Kelsey is a 23 year old God fearing Christian, who grew up in a small town called Alpine on the very outskirts of San Diego county. Growing up as an only child Kelsey learned that if she wanted to get somewhere in life you work
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rd and earn it. Kelsey grew up going out to visit her family in Colorado and working on their farm, learning about what it means to care for animals and truly how much grit it takes to be a cowboy. Kelsey has always loved the beach she would travel 45 minutes with her friends after school just to go hang out by the water. Growing up in San Diego she was blessed with the best of both worlds, She loves to get dressed up in her fancy boots and wild rags, but she also loves to throw on her helmet and rip around the desert in her side by side. She has always had an eye for fashion and specifically western fashion. She got her first job at 17 working in a small boutique in her local town where her love for social media marketing and fashion grew, she stayed working for several boutiques and learned the ropes of the retail world. Kelsey's Mom and Dad had a clothing business of their own and she worked side by side with them at rodeos, and vendor events all over Southern California and beyond. That's when she met Tom, and Allison the original owners of SaltWater Riders. She became absolutely fascinated with the brand, because it combined her two favorite things, Kelsey and her family became fast friends with Tom, and Allison. They went to shows together and Tom approached Kelsey with the idea of working for them so she did! She was only working for them for a few months when Tom gave her a call saying they wanted to sell the company, she was bummed because she had just started working for them, but then Tom and Allison said "we want to sell our business to you", and as a 23 year old girl she thought there was no way, but with lots of prayer and talks with her parents, Kelsey was able to buy the brand all on her own. September 21st 2024 Kelsey became the new owner of SaltWater Riders. She's had her high highs and low lows of being a young business owner. A lot of people told her she was crazy for buying a brand at such a young age ,but she was up for the challenge. She's gained it all and lost it all within a few months, on a trip to Vegas for NFR her van was stolen with all the merchandise inside. Thousands of dollars and all her blood sweat and tears were gone within seconds. Only by the grace of God her van was found by LVPD and had almost all her merchandise inside. She's now back on her feet and is charging forwards and taking SaltWater Riders to the next level one day at a time. Stay tuned to see what the future holds for this young entrepreneur.