It’s not hard to draw a parallel between the thrill of a rodeo and the excitement of surfing. Whether you’re on the back of a bucking bronco or carving the barrel of an unpredictable wave, adrenaline is pumping, and your limits are being tested. SaltWater Riders unique clothing line is for those whose passion is found in both.
Where Boots Meet The Sand And Surfers are wearing Cowboy Hats
Our clothing line began as a natural infusion of the surfing and western riding lifestyles that resonates with an enthusiastic community, one always searching for that next wave, or that next ride.
If we had the opportunity, we’d start each morning on a salty beach, riding waves and enjoying the emotional byproducts of doing so – endorphins, dopamine, euphoria, even bliss. What better way to set the mood for your day?
Then we’d head to the ranch, to look after our horses and cattle. Evenings would find us at the rodeo where excitement buzzes in the air. There, we’d swap our surfboards for belt buckles, and ride with others who have the same enthusiasm and love for adventure.
Our Clothing Line Is For Those Who Understand
What It Means To Be A SaltWater Rider
Today, SaltWater Riders apparel boasts totally original artwork that expresses the integration of western and saltwater living. Our hats, hoodies, shirts, and art all capture the mindset and attitude that unites the SaltWater Rider community.
About the Owners: Kelsey & Shari Hurley
Shari & Kelsey are a Mother daughter duo native to San Diego California. Shari raised Kelsey to work hard and live life like it could go away tomorrow. at 23 years old God blessed Kelsey with buying Saltwater Riders from Tom & Allison the original owners. They knew Kelsey would take SWR to the moon. At 23 years old she set out on her entrepreneurial journey running a business. Shari Kelseys mom stepped in to help Kelsey design and create a fresh new look for the brand, while keeping its original flare.
They opened their first brick and mortar store in Lakeside CA in June of 2025 and have been on fire ever since. Their shop grew trimediously and in less than a year decided to open a second location on Shelter Island in San Diego.
Not only are they trailblazing the apparel space, they also do it with purpose. They use their stores, and brand as a vessel to serve Gods Kingdom. They hold women's bible studies, pray for their customers, and donate to those in need. It's not about the profit for Shari and Kelsey, it's about purpose and making this world a better place.
Kelsey at 25 has stood up for her faith and her country and is a young power house. She isn't afraid of what comes her way because she knows Jesus is her foundation. Shari is the creative force behind SWR and had given the brand a new look while maintaining the original heart of SWR. She keeps Kelsey grounded and steady, on this crazy journey they're on together.
Shari and Kelsey believe in God,Family, and Freedom. Saltwater Riders is built on those core values that they share. They are changing the game in the apparel business, and serving the kingdom of heaven all at the same time.
