Salt Water Riders - Where Cowboy Culture Meets the Surfing Lifestyle

It’s not hard to draw a parallel between the thrill of a rodeo and the excitement of surfing. Whether you’re on the back of a bucking bronco or carving the barrel of an unpredictable wave, adrenaline is pumping, and your limits are being tested. SaltWater Riders unique clothing line is for those whose passion is found in both.

A Love For Both Surfing And Rodeoing Merge Perfectly In Our Original Lifestyle Apparel 

Our clothing line began as a natural infusion of the surfing and western riding lifestyles that resonates with an enthusiastic community, one always searching for that next wave, or that next ride. 

For us, surfing is a way of life. Each morning we’re on those salty beaches to ride waves and enjoy the emotional byproducts of doing so – endorphins, dopamine, euphoria, even bliss. What better way to set the mood for your day?

In the afternoon we head to the ranch, where we look after our horses and cattle. Evenings find us at the rodeo where excitement buzzes in the air. There, we swap our surfboards for belt buckles, and ride with others who have the same enthusiasm and love for adventure.  

Our Clothing Line Is For Those Who Understand What It Means To Be A SaltWater Rider

Today, SaltWater Riders apparel boasts totally original artwork that expresses the integration of western and saltwater living. Our hats, hoodies, shirts, and art all capture the mindset and attitude that unites the SaltWater Rider community.


About the Owners: Tom and Allison Carter

Tom and Allison were fortunate enough to grow up at the beach. They also made it a point to raise their wonderful kids near the beach in Dana Point, CA. Both Tom and Allison have always been drawn to the water but found they had a mutual love and desire for the country life. They quickly realized that there are many people with these same interests, and they wanted to find a way to connect. From this desire, SaltWater Riders was born.

Tom and Allison incorporate their passion and their collective stories into each rodeo and surf event they participate in. This allows them to share the SaltWater Riders lifestyle with everyone they meet. That means so much more than selling merchandise…it’s a sense of community and family. But for Tom and Allison, the SaltWater Riders lifestyle is ultimately about appreciating and respecting God's beauty in all of its totality - the sand, sun, ocean, mountains, meadows, and ranch life.

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